Lance Tidwell named PD for WZZK and WPYA / Birmingham


SUMMITMEDIA has hired veteran programmer LANCE TIDWELL as PD of Country WZZK and Hot AC WPYA (MIX 97.3) / BIRMINGHAM. Most recently, he was Dir./FM Programming for CUMULUS MEDIA DETROIT, where he supervised Country WDRQ (NEW COUNTRY 93.1 FM) and Hot AC WDVD until his departure in FEBRUARY (NET NEWS 2/10). TIDWELL, who will also be doing afternoons at WZZK, succeeds CRAIG ALLEN, who has left the company.

“LANCE is one of the best programmers in the country and I am delighted to see him join our fantastic team,” said SUMMITMEDIA BIRMINGHAM Pres. JOHN WALKER. “He brings a tremendous amount of insight, skill, knowledge and forward thinking, which makes him perfectly suited to lead these incredible brands and digital assets into the future.

“LANCE’s multi-format experience, strategic base and ability to generate odds are exactly what WZZK and WPYA need to take to the next level,” added SUMMITMEDIA EVP / RANDY CHASE Programming.

“I grew up 90 minutes from BIRMINGHAM in ALEXANDER CITY, AL,” TIDWELL said. “I am delighted to see how SUMMITMEDIA is developing in the market and to join a top notch team looking to the future.”

Over 30 years veteran in radio programming, TIDWELL joined CUMULUS in 2018, and was previously OM for the TOWNSQUARE MEDIA cluster at FT. COLLINS, CO. He has also led programming for CUMULUS ‘seven station cluster at KANSAS CITY and has held SVPP positions for iHEARTMEDIA and CITADEL BROADCASTING. Previous markets include TUCSON, AZ; SAN ANTONIO; HARTFORD, CT; SEATTLE; BOISE, ID; and MEMPHIS.

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