A famous SF pizza chef was called an Italian ethnic insult. Now he gives his name to his new bagel shop
Pizza pro Tony Gemignani is getting into the hotly contested Bay Area bagel game, and he chose a potentially controversial name for the operation.
Gemignani’s Dago Bagel will be located in its new Italian bakery, Toscano Brothers. He said he chose the brand’s name, an ethnic insult sometimes aimed at people of Italian or Spanish descent, in contempt after a recent altercation outside one of his North Beach restaurants.